It’s all about focus. To disrupt, you need to concentrate on what others never thought possible.
To disrupt is to go beyond change or even radical change. Disrupting is changing the rules, shifting the paradigm and purposely positioning ourselves to focus on a new market.
This post is the second in a series on planning your 2019 disruption. In the previous post, we discussed creating a vision of disruptive success for next year.
For the last several years I’ve been studying disruptive innovation in technology, culture, and personal lives. But even before that, I ‘ve worked to disrupt my professional life each decade of my adult life.
Disruption is the creator of tremendous opportunities to do what we never thought possible.
But are we focusing on disruption?
Or are we merely focusing on what we did last year?
To focus on disruption, ask the following questions.
F: Find the Fuzzy Frustrations
What chronic problems continually frustrate people that they don’t realize?
First, find their fuzzy frustration. Focus on the perennial problems that others experience. By focusing on them first, you have already found your market.
O: Observe Outcomes
If you solved this problem or a series of problems, how would it change their lives?
Second, observe what would happen if you solved that problem (or series of problems). Specifically, focus on the changes where they never want to return to the old way. In other words, observe the disruptive change that they desire most.
C: Calibrate the Answer
What will it take to adjust your vision to calibrate the answer?
Third, consider what it will do for you and your vision when you solve that problem. Calibrating is focusing on the potential but also considering the disruptive thinking that is needed to deliver the product or service. Often this requires radically changing the calibration of your own thinking. This is focusing inward to identify your abilities and if you have the potential and desire to deliver the disruption.
U: Eliminate the Unimportant
What considerations do you need to ignore or dismiss?
Fourth, identify what you can eliminate from your vision. Focusing is learning to concentrate and that requires dismissing what is unimportant to solving the disruptive problem. What is important for this disruption may mean dismissing what used to be important. Are you willing to do that?
S: Sharpen Your Skills and Senses
How does focusing on their chronic problems help you sharpen your vision and shape your strategy?
Fifth, and the final step of focusing is to spotlight the most important parts of your vision. Disruption doesn’t just happen. It is a deliberate sharpening of our senses and skills to create the best strategy. We will discuss that strategy in the next article.
Focusing on disruption is a purposeful act for the desired result. It doesn’t happen automatically until you make it a habit of your thinking.
Loren Murfield, Ph.D.
I work with leaders and organizations to think bigger and reach higher to find breakthrough success. This is a process that I can help you learn. One of the ways I help clients is by guiding them through my Disruptive Opportunity Challenge that allows them to focus on their game-changing opportunity. Begin the process today by contacting me.